In early 1989, a group of executives from the Philippine Center for International Exhibits, then the biggest organizers of trade fairs in the country, formed the Philippine Exhibits and Trade Corporation,
PETCO’s former name.
PETCO as the name suggested, had for its main objective organizing exhibits and conferences, with the secondary aim of engaging in the trading business both in the domestic and international markets.
In September of the same year,
PETCO launched the first Motorshow International (Philippines) at the Folk Arts Theater. The theater opened grounds, signaling the birth of what would eventually evolve as the country’s first and only international automobile and cycle exhibition.
By December, the first edition of Boom na Boom Carnival went underway in the area within the Cultural Center of the Philippines that used to be a swampland.
PETCO then ventured into organizing and marketing other events such as Cebu’s Sinulog Festival, Bacolod’s Masskara Festival, the Cebu Palarong Pambansa, PBA Provincial Games, as well as national conferences and conventions, concerts, circuses and country fairs to name a few.
The company has likewise organized international trade fairs and exhibitions.
PETCO officially changed its name to Philippine Exhibits and Themeparks Corporation in 1993 to signal its major thrust of effectively promoting themed events in the Philippines. Earlier in 1989, it set up the office in Cebu City where the company has increasingly been active in trade shows and promoting special events.